| Course Name | Social Media |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| RTV 216 | Fall/Spring | 2 | 0 | 2 | 4 |
| Prerequisites | None | |||||
| Course Language | Turkish | |||||
| Course Type | Elective | |||||
| Course Level | Short Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | The aim of this course is to evaluate social media as a significant return of the digital age and its individual, social, economic, political and cultural impacts. |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description | This course content evaluates both positive and negative outcomes of web 2.0 and the effects of socialization in the virtual environment within the framework of case studies. |
| Related Sustainable Development Goals | |
|
| Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Meeting stage and introduction to the course | No preparation is required |
| 2 | New Media and Virtual Communication | Aylin Göztaş, "İletişimde Post Yazılar - Yeni Sahne Web", Literatürk Academia, 279-298 |
| 3 | Social Media and Cyber Culture | Murat Kahraman, "Sosyal Medya 101 2.0", 3. Edition, MediaCat Yayınları, 18-20 |
| 4 | Social Media and Identity Construction | Aylin Göztaş, "İletişimde Post Yazılar - Sanal Uzamnda Mekan, Kimlik ve Gerçekliğin İnşası", Literatürk Academia, 133-158 |
| 5 | Corporate Social Media | Murat Kahraman, "Sosyal Medya 101 2.0", 3. Edition, MediaCat Yayınları, 51-80 |
| 6 | Marketing and Brand Management on Social Media | Murat Kahraman, "Sosyal Medya 101 2.0", 3. Edition, MediaCat Yayınları, 85-121 |
| 7 | Reputation and Crisis Management on Social Media | Murat Kahraman, "Sosyal Medya 101 2.0", 3. Edition, MediaCat Yayınları, 144-154 |
| 8 | MidTerm Exam | Course materials |
| 9 | Social Media and Selfie | Aylin Göztaş, "İletişimde Post Yazılar - Sosyal Medya'da Kimlik Temsili Aracı: "Selfie"ler", Literatürk Academia, 535-572 |
| 10 | Social Media and Network Society | Aylin Göztaş, "İletişimde Post Yazılar - Sosyal Müşteri İlişkileri Yönetimi", Literatürk Academia, 323-346 |
| 11 | Social Media and Big Data Concept | Murat Kahraman, "Sosyal Medya 101 2.0", 3. Edition, MediaCat Yayınları, 192-195 |
| 12 | Social Media and Human Resources Management | Murat Kahraman, "Sosyal Medya 101 2.0", 3. Edition, MediaCat Yayınları, 159-169 |
| 13 | Research and Presentation Week | Conducting a research on Social Media and presenting on selected subject |
| 14 | Research and Presentation Week | Conducting a research on Social Media and presenting on selected subject |
| 15 | Review of the semester | |
| 16 | Final exam |
| Course Notes/Textbooks | Murat Kahraman (2013), "Sosyal Medya 101 2.0", 3. Baskı, MediaCat Yayınları. ISBN: 9786054584314 Aylin Göztaş (2016), "İletişimde Post Yazılar", Literatürk Academia. ISBN: 9786053371090 |
| Suggested Readings/Materials | Tolga Kara ve Ebru Özgen (2012), "Sosyal Medya - Akademi", Beta Yayınları. ISBN: 9786053776697 |
| Semester Activities | Number | Weigthing |
| Participation | 1 | 10 |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | 1 | 15 |
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury | ||
| Project | 1 | 50 |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 1 | 25 |
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade | 3 | 70 |
| Weighting of End-of-Semester Activities on the Final Grade | 1 | 30 |
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 2 | 32 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 16 | 2 | 32 |
| Field Work | |||
| Quizzes / Studio Critiques | 1 | ||
| Portfolio | |||
| Homework / Assignments | |||
| Presentation / Jury | |||
| Project | 1 | 15 | |
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 1 | 10 | |
| Final Exams | 15 | ||
| Total | 89 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to know the marketing process and its environment by having the theoretical knowledge in marketing. | |||||
| 2 | To be able to carry out marketing activities within the framework of the relevant legislation provisions by recognizing the documents related to marketing. | |||||
| 3 | To be able to use the modern techniques, tools and information technologies required for marketing-related applications. | |||||
| 4 | To be aware of the sales organizations, sales management and sales techniques and manage the sales process and solve the possible problems that may arise. | |||||
| 5 | To be able to analyse the customer behaviour and use this information at the local and global scenarios. | |||||
| 6 | To be able to determine and effectively use the marketing related applications for modern techniques, tools and information technologies. | |||||
| 7 | To be able to communicate effectively in oral and written form. | |||||
| 8 | To be able to work effectively with multi-disciplinary teams, and apply them in the work environment. | |||||
| 9 | To have a wide acquaintance with the math skills and statistical knowledge required for the vocational area. | |||||
| 10 | To be able to follow the information in the field and communicate with colleagues by using English at the general level of European Language Portfolio A2. | |||||
| 11 | To be able to act as an example to the society by the needs of social life and with its attitudes and attitudes. | |||||
| 12 | To have the ability of occupational information synthesizing, analysing, interpreting, questioning, criticism, and to understand the professional legal regulations to adopt a lifelong learning approach accordingly. | |||||
| 13 | To be able to direct his/her education to a further level of education. | |||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
